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Why care about Decision Science?
Why should you care?
When should you care?
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Decisions are the only means we have to change our future.
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Decision making is tough because the context in which we make important decisions is generally complex and uncertain.
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Without good decision making, value potential is not realized or value is destroyed.
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Many executives don’t have the resources (time, skills, objectivity) to make decisions well.
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When a fresh perspective and/or new ideas are required
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When you have plenty of good ideas, but are not clear which are best
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When you know what you want, but are challenged in execution
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